Shepherding the Next Generation

I just finished a Press Conference that took place yesterday morning, August 1, 2013, for Shepherding the Next Generation.  Sheperding is a new nonprofit of Pittsburgh Clergy who are committed to help the Pittsburgh Board of Education find and suppport the best teachers for the school district.  In addition, these Clergy will honor the teachers in theit congregations, the ones who work with the congregation and the ones who work for the school district.   Also in the plan is care and support for the families of school aged children -- helping them to be more involved in their children's school life, making sure they can get their children off to school, keep the children interested all to keep children in school and reduce drop out rates.  Children who drop out of school and do not graduate high school more often than not earn less income, resort to violence and have increased unmarried, younger pregnancies than those who graduate high school and, possibly, go on to higher education.  Here are some of the links to stories that were written through my News Media Relations:

A story also ran on WTAE-TV, P.J. Maloney of KQV conducted a live interview just after the 11:30 a.m. news with National Director Thomas Pearce, and more publicity is coming.  Keep watching and listening.  I'll post here, too!



New Project: Keep Private Lessons and Adjunct Teachers at Pittsburgh CAPA 6-12

I am in the middle of working on a project at Pittsburgh CAPA 6-12. I am doing publicity for a FREE CONCERT at CAPA, 111 Ninth Street, Downtown, 7 p.m. on Monday, December 28 to showcase the talent of former and current students and adjunct teachers of CAPA High School over its 33 years. PLEASE JOIN US!!!!!

The Pittsburgh Public Schools is facing major budget shortfalls and they are slashing programs. The administrators and school board are made up of people who are not from the arts and know nothing about how to administer arts classes properly. The School Board wants to cut all the private lessons for students in instrumental, vocal and theater arts majors. The loss of these private lessons would cause lay offs of many adjunct teachers, local professionals who teach the private lessons. Very few parents of students in this inner-city, public school can afford to give their children private lessons. Students get help with pieces they learn in class and learn parts of their art that there is no time for in class. The school's racial mix will change drastically. The school will become the "haves" and the "have nots." The only lessons will be in ensemble format and those without lessons will have a hard time keeping up. They will have no one to help them prepare for university or conservatory auditions, even if they could improve enough to pass the application stage.

Your thoughts on the subject?


I think knowing what you cannot do is more important than knowing what you can.
Lucille Ball
Do you know what you can do and what you cannot do?  Do you know how to promote your product, business or non-profit?  There is so much to think about before plowing into a promotion.  What do you want your end result to be and don't just say that you want more people coming into your doors.  Look into the item and what brought you to that item.  Look at why it is so important to you, your business, or non-profit.  Think about why it is so important and necessary to your audience o or what would make it important and necessary to your audience.  What's in it for them?  No one becomes a part of any promotion if there is no buy-in for them.  Pull out what is important to your audience and work on that.  What is important to your client is how you market your product - how you hook them into purchasing the product, coming into the store, giving to the non-profit, working for the non-profit, and more.  What are your thoughts?


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